Search Marketing Vancouver

Learn How Landing Page Optimization Lifted Order Form Entrances for Online Business Supplies Retailer by 210%

Attend this Free online webinar and discover how WiderFunnel Marketing helped leading online printers Overnightprints.com (ONP) to plan, develop and execute a Conversion Rate Optimization strategy. The strategy we recommended and executed included an A/B/n experiment to quickly establish a higher starting point for further optimization.

Wednesday, February 3, 2010 2:00 PM – 3:00 PM EST

Register Here.

Attend this webinar and you could be one of 20 attendees qualifying for a FREE custom landing page evaluation!

WiderFunnel Marketing Inc. is a full-service marketing company and the developer of the industry-first Kaizen Method™ for continuously improving your online conversion rates on landing pages, microsites and web sites.

For great, practical tips on improving your landing pages, check out the WiderFunnel website and read The Six Landing Page Conversion Rate Factors or the Rudder.com case study.

If you really want to have some fun with this, play Anne Holland’s Which Test Won game where you guess which landing page has the better conversion rate, then find out the true answer and most importantly, why.

For many small businesses, generating a phone call can often be the goal of their Pay-per-Click campaign.

Attend this Free online webinar and discover how WiderFunnel Marketing helped the Saint Jude Retreat House use conversion optimization to lift customer telephone inquiries by 42% as a result of improving the persuasiveness of its paid search landing page.

Wednesday, January 13, 2010 2:00 PM – 3:00 PM EST

Register Here.

Attend this webinar and you could be one of 20 attendees qualifying for a FREE custom landing page evaluation!

WiderFunnel Marketing Inc. is a full-service marketing company and the developer of the industry-first Kaizen Method™ for continuously improving your online conversion rates on landing pages, microsites and web sites.

For great, practical tips on improving your landing pages,  check out the WiderFunnel website and read The Six Landing Page Conversion Rate Factors or the Rudder.com case study.

If you really want to have some fun with this, play Anne Holland’s Which Test Won game where you guess which landing page has the better conversion rate, then find out the true answer and most importantly, why.

Client: BC Spinal Decompression

Website: www.bcspinaldecompression.com

Situation: BC Spinal Decompression was running an AdWords Campaign with a small budget. The owner, Travis Meier was managing the campaign himself, and he found it was taking more and of his valuable time. The number of keywords had grown to over 1,100, and Travis wasn’t sure if he was managing the campaign effectively or not.

The Solution:

• Divided existing campaign into 2 seperate campaigns – one for the Search Network, and one for the Content Network.
• Switched from Automatic Bidding to manual.
• Reduced number of keywords from 1,100 to 300.
• Removed under performing ads.
• Removed Non-performing websites from Content Campaign.

Results

• In just 2 weeks running the new campaign BC Spinal Decompression had reduced their Cost Per Click by 27%.
• The changes brought  37% more visits to their website for the same budget.

If you would like a free estimate on how I can reduce your PPC costs, call Richard Neuman at 604-817-1032 or email Richard@SearchMarketingVancouver.com.

A well designed landing page can mean the difference between a Pay Per Click campaign that converts and is making you money, and one that is costing you money. You’ve put a lot of time and energry is designing your campain, now it’s up to you landing page to do its job.

Here are a few basic guidelines to get you started:

Keep it Simple

• The landing page should have one clear, specific goal
• Dedicate your landing page to only one product or service.
• Create separate landing pages  if you have multiple products or services

Provide a clear call to action

• Tell your visitors what you want them to do.
• Use a large red or orange button that really stands out.

Be Concise

• Get straight to the point
• Make your first paragraph short, no more than 1-2 lines
• Keep your most important points at the beginning of each paragraph
• Don’t use more than three sentences to communicate a point.
• Use bullet points

Writing Style

• Make it personal to connect with your visitors.
• Use a lot of You and Your in your text.
• Use facts and figures instead of generalities.
• Repeat the search term, or words from your ad on the landing page

Page Design

• Have a Clear and Direct Headline
• Include lots of white space
• Have a Persuasive Message Directly Above the Call to Action
• Eliminate unneeded Elements
• Remove all other Navigation links besides the call to action button
• Important Elements Above the Fold
• Keep visual effects to a minimum
• Keep forms as short as possible

So you’ve just created your first Pay Per Click ad, and your dying to see what kind of placement you’ll receive on Google. An Excellent idea.

So you search on your favorite keyword on Google to see your ad and there it is. Mission Accomplished. You try a few other keywords, just to make sure they work as well.

Later that day, you search again (to make sure your ad is still there.) You notice the placement has changed, so you check it again later that night, and again the next morning.

While knowing your ad placement is important in determining your bid, the problem with constantly searching for your own ad, is that your are slowly but surely lowering your quality score. Fortunately there is a better way.

Google has a free tool designed for this very purpose called the Adwords Preview Tool. It allows you to see how your ad will appear on Google for any given search, but will not register as an actual impression, so it will not affect your quality score.

Simply enter the search term, select which Google domain and region and hit the Preview Ads button. Use it as often as you like!

Adwords provides a great deal of flexibility on defining your target area for your PPC campaigns.

When you first begin a new campaign, one of the first questions you need to answer is questions is, “In what geographical locations do you want your ads to appear?”

The easiest way to target all of Greater Vancouver is to select,
Select one or more other locations. underneath the pre-set radio buttons.

Select the the Custom tab in the Top Right of the Pop-up Box.

At the top Left, select the Map Point link above the Target a custom location box. By entering New Westminster in the location box, you can then target the 30 km surrounding area covering most of Greater Vancouver.

Click the View on Map button to see all the areas within the 30 km radius. This will include West Vancouver, Tsawwassen, White Rock, Langley, Maple Ridge, and everywhere in between.

If West Vancouver and Tsawwassen are not in your target areas, you can easily select a smaller radius, or move the centre farther east to another location such as Surrey. Once your satisfied with you’re target area, hit the Add button.

You’ll then see 30 km around New Westminster, BC, CA (Custom) in the Selected location box at the bottom.

To add another city or town, like Abbotsford, simply click the town on the map, and check the box beside the name of the town in the select location drop down menu and it will be automatically added to the Selected location box.

Once you’re satisfied with your defined target area in blue, hit save at the bottom of the pop-up box and you’re done.