Search Marketing Vancouver

SEO Case Studies

Con-Space Communications

Client: Con-Space Communications

Con-Space Communications in Richmond, BC manufactures first responder search and rescue equipment selling to customers working in hazardous, confined spaces all over the world. While they had made a significant investment in their content management system, their website had never been optimized.

After an extensive keyword research process, working with their marketing department we came up with 106 Keyword Phrases to target our SEO efforts. Here are the results:

• Significantly Improved Rankings for all 106 Keyword Phrases

  
  

• 74% of all Keywords appear on the First Page of Google

  
  

• 43 #1 Rankings including the following:

  
  

Audio life detector
Breaching system
CBRNE Response Equipment
Collapsed Building Breaching System
Confined space communication equipment
Confined space communications
Decon communications
FEMA Search Equipment
Find Live Victims
Fire department rescue camera
Fire department search camera
fire department video cameras
Hands-Free Rescue Communications
Hardline communications gear
Hardline communications system
Hardline Rescue Communications
hazmat camera
High Angle Rescue communications
High Angle Rescue Technologies
Industrial Hardline Communications
Life Rescue Locator
Locate Live Victims
Mass Decontamination Communication
Mine Rescue Communications
Push-to-talk Radio Voice Amplification
Rescue Live Victims
Rescue Probe
Rescue Telescoping Probe
search and Rescue communications
Search camera cable probe
seismic/acoustic listening device
SUSAR victim locator
Technical rescue communications
Technical rescue equipment
Two-way voice communications gear
Urban Rescue Camera
USAR Communications
USAR Communications equipment
Victim location
Victim location camera
Victim location system
Wireless handheld video camera
Wireless handheld video camera system

The easiest and most effective way top optimize your WordPress site is with the The ALL in One SEO Pack Plugin.

The ALL in One SEO Pack Plugin gives you full control over your  titles, keywords, and descriptions for each page and post.

Home Page SEO

Once installed and activated, select All in One SEO from the Settings menu.

Check Enabled beside Plugin Status.
As your home page is the most important page in your website in terms of SEO, take some time to decide what your keywords will be and ensure they appear in the following sections:

Title:
This is the most important field in terms of SEO. It’s also the text that appears in the top bar of the browser for anyone viewing the page. Place the most important keywords for each page at the beginning of page title for the greatest impact. As your page Title is also used a s the underlined title in the Search Results, be sure your title is readable and encourages searchers to click through.

Description:
Search Engines use this is the information to display what the page is about in the search results. A good description can also encourage visitor to click through to your site. Any keywords searched with will appear in bold.

Keywords:
While Google has long ignored this field do to misuse, there’s no harm in copying your keywords from the page title into this field and separating them by commas. It doesn’t take long, and some search engines may still use the keywords tag.

Just leave the Title Attribute and Menu Label fields blank.

Hit the Update Option button at the bottom to save your settings.

SEO for All other Pages and Posts

The information entered from the Settings menu will only apply to your home page. For every other page and post, the same boxes will appear at the bottom of the page under All in One SEO Pack.

If you leave the title blank, the default tile will be the name of your post, followed by the name of your blog. For some posts this may be perfectly acceptable, but it’s nice to have the ability to override this whenever you like.

A Website SEO Review of your website is an excellent way to begin optimizing your website. You will receive a complete set of recommendations on how to improve your website visibility and rank as high as possible with the major search engines.

Your Website SEO Review will focus on four major areas:

1. Structural Problems
2. Keyword Analysis
3. Competitive Analysis
4. Recommendations

Website Review Outline

Structural Problems

* Identify any problems with your current web design that may be preventing it from ranking higher.
* Examine any technical issues that may be causing problems.

Keyword Analysis

* Research the most popular SEO keywords people use to search for your website.
* Uncover the most powerful keywords with the least competition.

Competitive Analysis

* Compare your websitsite to other websites in your industry.
* Show you why other websites are ranking higher than yours.
* Identify areas where you can outrank your competitors.

Recommendations

* Step by step recommendations on how to improve your website rankings.
* Show you the strategic changes that can be made to attract more visitors to your website.
* I will go over the report with you, and answer any questions you may have.

No Obligation
After your SEO Website Review, there is no obligation to purchase any further SEO Services from Search Marketing Vancouver. If you would like me to help you with any of the recommendations, I will provide you with a written estimate, and the decision will be yours.

If you are tired seeing your competitors listed above you in the search engine rankings, order an SEO Website Review from Search Marketing Vancouver today.

For a free estimate on a Website Review contact Search Marketing Vancouver at: 604-817-1032 or email Richard@SearchMarketingVancouver.com

Adding text-based links to internal pages within your website will help search engines index as many pages in your website as possible and improve the ranking for the page the link points to.

The visible text used for any hyperlink is known as Anchor Text.

Search engines use the anchor text from incoming links as one of the methods to index a page.

For example the Vancouver Storage website for Yaletown Mini Storage,   the anchor text for an internal link to a page about their Vancouver storage facility should contain keywords related to that page.

The anchor text in the above links are: Vancouver Storage and Vancouver storage facility.

Varying the anchor text is preferable as it appears more natural than if the identical text is used repeatedly. Using the example above, other useful internal links are:

Vancouver Mini Storage
Vancouver Self Storage
Vancouver Public Storage

All the above examples are all far superior to anchor text such as: Click Here which does nothing to tell Google what the page is about.

The same applies to backlinks as well, but the anchor text used for a backlink is often out of your control. Focus on what you CAN control.  Start with your internal links.

Every two years, SEOmoz releases their Search Engine Ranking Factors survey 100 of the industry’s top SEO minds. This is the most comprehensive, and respected survey of its kind.

72 SEOs participated in the data gathering process, answering survey questions that consumed hours of time. The resulting document is an amazing aggregation of data about how search engines rank documents.

By analyzing the results you can see which SEO activities have the greatest impact on your search results.

The biggest change from the 2007 Survey, is that now top 3 factors all refer to the quality of your External links, or Backlinks. Simply placing your keywords in your Page title isn’t enough to rank for competitive terms. You’ve got to develop a Link Building Strategy to be successful in SEO.