Landing Page Design Tips
A well designed landing page can mean the difference between a Pay Per Click campaign that converts and is making you money, and one that is costing you money. You’ve put a lot of time and energry is designing your campain, now it’s up to you landing page to do its job.
Here are a few basic guidelines to get you started:
Keep it Simple
- The landing page should have one clear, specific goal
- Dedicate your landing page to only one product or service.
- Create separate landing pages if you have multiple products or services
Provide a clear call to action
- Tell your visitors what you want them to do.
- Use a large red or orange button that really stands out.
Be Concise
- Get straight to the point
- Make your first paragraph short, no more than 1-2 lines
- Keep your most important points at the beginning of each paragraph
- Don’t use more than three sentences to communicate a point.
- Use bullet points
Writing Style
- Make it personal to connect with your visitors.
- Use a lot of You and Your in your text.
- Use facts and figures instead of generalities.
- Repeat the search term, or words from your ad on the landing page
Page Design
- Have a Clear and Direct Headline
- Include lots of white space
- Have a Persuasive Message Directly Above the Call to Action
- Eliminate unneeded Elements
- Remove all other Navigation links besides the call to action button
- Important Elements Above the Fold
- Keep visual effects to a minimum
- Keep forms as short as possible