Vancouver PPC Case Study
Client: BC Spinal Decompression
Website: www.bcspinaldecompression.com
Situation: BC Spinal Decompression was running an AdWords Campaign with a small budget. The owner, Travis Meier was managing the campaign himself, and he found it was taking more and of his valuable time. The number of keywords had grown to over 1,100, and Travis wasn’t sure if he was managing the campaign effectively or not.
The Solution:
- Divided existing campaign into 2 seperate campaigns – one for the Search Network, and one for the Content Network.
- Switched from Automatic Bidding to manual.
- Reduced number of keywords from 1,100 to 300.
- Removed under performing ads.
- Removed Non-performing websites from Content Campaign.
Results
- In just 2 weeks running the new campaign BC Spinal Decompression had reduced their Cost Per Click by 27%.
- The changes brought 37% more visits to their website for the same budget.
If you would like a free estimate on how I can reduce your PPC costs, call Richard Neuman at 604-817-1032 or email Richard@SearchMarketingVancouver.com.